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Understanding customer sentiments to accelerate business growth

Customer centricity has been the primary focus for decades. It is not surprising to see that customer is getting so much of attention. Looking at the successful companies one finds a common theme that they know what their customers want. Customer choice and preferences drive the investment and research in many industries including entertainment, apparels and accessories, healthcare, electronics, automobiles and travel.  The real challenge for companies in these industries has been to accurately identify customer sentiment and use that to develop improved marketing and sales strategy. With millions of potential and existing customers from different backgrounds, age groups, ethnicity, preferences and requirements it’s easier said than done.

Customer sentiment analysis is the process to measure the customer ‘sentiment’ with respect to a given product or service and use the findings to improve the marketing and sales programs aimed at increased customer acquisition and retention. Traditionally, customer sentiment analysis involved a smaller sample of customers, instinctive decision making and limited data to back the decision. Abundance of data around us from sources such as news feeds, blogs, survey reports and social media sites and advancements in technology including Big Data, text analytics and applied statistics have provided the opportunity to better understand the customer sentiment.

With such a strong reliance on customer choices and preference in the business, it has become necessary for organizations to make use of the customer sentiment analysis to improve their sales, marketing and brand management initiatives. Integration of data from structured and unstructured sources and accurate measurement of the sentiment is critical to an efficient sentiment analysis. Following below are the services offered related to sentiment analysis.
  • Sentiment Assessment – Using SentiMente, an in-house sentiment analysis tool or any other client provided sentiment analysis tool to assess the customer sentiment related to the event in question.
  • Brand Enhancement – Develop brand management model based on the customer sentiment analysis
  • Customer Outreach Model – Develop a customer sentiment driven outreach model to develop and sustain customer relationships
About DataMente
DataMente is a Big Data analytics and research firm working to make analytics actionable, measurable and sustainable. With an experienced team of data scientists and offices in USA and India it offers services to a variety of clients in USA and worldwide
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