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Power of mobile technology anytime and everywhere

Mobile devices including smartphones, tablets and net-books have gained immense popularity. These mobile devices and in particular smartphones are the new generation powerhouse and a very popular mode for time-sensitive communication. Mobile devices are also becoming the primary medium to access internet across people of all ages and geographies. Mobile devices are more affordable and along with improved bandwidth, network coverage and wireless access have brought a technology revolution and is significantly impacting the business world.

When organizations are looking to develop or improve their mobile footprint, it becomes very important to use the right strategy and execute flawlessly.  Questions which every business is interested to know are where they stand to competition, what is the appropriate marketing plan, how can they improve customer experience and leverage that to gain more business and how can the integration with other mobile apps be made seamless. These are very important questions, especially when it is widely understood that use of mobile devices will only rise and play more important role in the coming future. When everybody is using mobile devices, businesses better be prepared to respond.  

Mobile Analytics refer to the data driven analytical techniques which are used to address business challenges of the mobile universe and focused on the successful enablement of mobile devices into business operations or using optimization strategies to grow the business revenue. Being ahead of the curve, can be a differentiating factor for organizations that have an existing mobile foot-print or planning to adopt mobile devices and services into their businesses.

In order to improve the business leverage from mobile devices it is necessary to take a holistic view of the mobile services and allow for greater flexibility without compromising with security and harmful business exposure. Keeping this in mind, team provides following services around mobile services
  • Opportunity Sizing – Cost benefit analysis to assist the decision making for mobile services of an organization
  • Roll-Out Strategy – Organizations looking to adopt mobile devices in internal workforce or to launch mobile applications to connect to customers can utilize data analytics to develop the strategy suitable to their requirements and risk profile
  • Content Optimization – Analysis of the mobile applications and services with an aim to improve the customer experience and drive business growth
  • Marketing Optimization – Analysis of an organization’s mobile marketing campaigns and identifying improvements aimed at increased customer engagement and business margin
  • Return on Investment (ROI) Measurement – Analysis of the ROI for organizations with an existing mobile footprint
About DataMente
DataMente is a Big Data analytics and research firm working to make analytics actionable, measurable and sustainable. With an experienced team of data scientists and offices in USA and India it offers services to a variety of clients in USA and worldwide
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